In the best case, the company name immediately generates a positive feeling. Then the corporate brand as well as its products or services radiate trust, security and sympathy.
With corporate communications, we shape the reputation of a company or organization. After all, it is precisely the image that is decisive for perception, customer loyalty and the identification of the company's own employees with the company. However, this image does not come into being overnight – it is the result of hard work.
This is where corporate communications comes into play as a communicative and thematic bracket. It includes a strong positioning, the right interaction with the media and the creation of a uniform image (corporate identity) to the outside world. It links the entire repertoire of internal and external communications into an integrated system. This approach aims at addressing all target groups consistently - across communication channels, across national borders, 24/7.
The core messages of corporate communications are derived from the defined values of the corporate strategy and provided with long-term goals. By sustainably sharpening the corporate profile, the image is strengthened while a basis for understanding corporate decisions is created at the same time. This has a resilience-increasing effect and promotes attractiveness in the competition for the best talents.
