Crisis communication

In the following we have once again compiled the most important tips for successful crisis management.

1. Constant image building and professional PR pay off in the crisis -> trust account
2. The reaction to a crisis often determines public perception more than the cause -> It is never about being right.
3. There are proven strategies and efficient instruments to recognize a crisis in advance -> vulnerability analysis
4. Hardly any company crisis turns into an existential crisis -> often an opportunity arises from it
5. A crisis plan and a well-coordinated crisis team are essential -> good preparation is half of crisis management
6. The speed is decisive -> a lot can be prepared in advance
7. Expect the worst (worst-case scenarios) -> then the actual situation loses its horror
8. Crisis management is emotion management -> because it is only about personal sensitivities, mostly fears, worries or partly misunderstood feelings of responsibility.
9. Switching from reactive to active is a challenge -> let´s go back to the driver seat
10. Crises put partnerships to the test -> afterwards an excellent base for the future, unfortunately only afterwards ...

Conclusion: From esotericism to the profession of crisis communication - which general measures are to be heeded?

• Design crisis communication as a strategic management process
• Implementing complex crisis management approaches: no cooking recipes
• Do not generalize individual cases: Every crisis proceeds differently, but in similar schemes
• Taking note of scientific research, using it, cooperating, demanding/motivating transfer

You are welcome to request further information from us. Simply talk to us or contact our Crisis Hotline.