(Don't) change!
Digitisation is good – Change is existential
Digital technologies and their further development and spread are at the heart of the digital transformation currently taking place. The switch from...
On the testing block
PR evaluation for more transparency and quality
The evaluation of communication measures is often poorly handled in practice.
Therefore, there are various reasons for a continuous assessment, as...
Bricks-and-mortar trading in digital change
Between the pressure to perform and passion
Since the first e-commerce projects started their rapid spread in the 1990s, the shopping behaviour of broad ranges of customers has changed...
Digital Working Worlds
Siemens LWI Conference 2017 – challenges of digital working worlds
The passionate discussion about the challenges of digital working worlds was the core theme of the sixth LWI Conference (Leading Women in Industry) at...
Media in the Confidence Crisis
Where is the PR?
Already in 2014, PR Report magazine came to the conclusion that the confidence of citizens in the traditional media landscape has been profoundly and...
Fake News, Influencer Marketing und Social Media 2.0
Traditionelles PR-Frühstück 2017 im Presseclub Nürnberg
Am 31. Mai war es wieder soweit: die DPRG Nordbayern und Kaltwasser Kommunikation luden zum traditionellen PR-Frühstück in den Nürnberger Presseclub....
The Challenge of Digitisation
A wonderful friendship begins with the right communication
Involve all stakeholders – don't leave your employees behind!
Nowadays, companies in all sectors and of all sizes are being driven by the central...
Veranstaltungshinweis: NUEWW
Volles Programm auf der Nürnberg Web Week
Wohin entwickelt sich Social Media? Worauf kommt es beim Texten fürs Web an? Wie verändert sich die Kommunikation?
PR-Ranking Germany 2016
Kaltwasser Kommunikation continues the success of previous years – and sees the energy sector becoming even more important
In 2016, the growth of Kaltwasser Kommunikation was once again mainly concentrated in the energy sector, while internal communications and dialogue...
