Internal Communications in a Digital World

Since 2017, we have been working with Siemens Healthineers Headquarters Support Center, supporting the strategy unit with the rollout of their digitalization strategy. In this context, the Customer Service department is establishing new tools and processes, as well as corresponding innovative know-how and new ways of working. As part of our cooperation, we take care of the approximately 400 internationally working colleagues by preparing content specifically for that target group, which helps deepen their understanding for the changes, animate them to actively participate in the implementation of the strategy and inspire them by directly addressing the employees. Why? Communication measures play a decisive role in achieving the overarching goals in the strategy’s sub-modules and support its overall implementation.

The goals:

• Communicate the strategy (goals, milestones, roles,etc.)
• Establish key messages
• Support and empower management
• Inform, include and animate employees
• Support the achievement of concrete business goals through communication

Overview of our Services:

• Development and implementation of internal communications campaign (German/English)
• Ongoing communications consulting and detriment of measures from the wishes and needs of the various stakeholder groups (employees, managers, partners, etc.)
• Implementation of specific measures:
  • Development of storyline and image concept for "Take a trip with us”
  • Development and design of a logo family (overarching and for individual sub-projects)
  • Collection of Frequently Asked Questions (FAQs)
  • Conception, design and editing of print materials: "Guidebook", posters
  • Concept, design and editing of online formats: newsletters, telegrams, success stories, intranet articles, interviews, etc.
  • Conception and production of video messages
  • Conception and content development of presentations for managers (enabling multiplication within the company)
  • Gimmicks: USB sticks, cheat sheets, post-its
  • Support in the organization, implementation and moderation of workshops
  • Conception of call-to-action measures such as a photo competition to activate employee